When it comes to luxury, one brand that has a name almost synonymous to it is Rolls-Royce. Their flagship vehicle, the Phantom, has been in production for nearly 100 years and the nameplate spanning over eight generations. In fact, the luxury British marque has just unveiled the 2018 Phantom, taking a new but contemporary design to the Phantom name.

All-new 2018 Rolls-Royce Phantom, the pinnacle of luxury

Take a quick glance, and one could easily mistake the 2018 Phantom for the outgoing Phantom VII. In front, there are new headlights with LED halos outlining its shape. It also has a redesigned bumper with more vents. The rear meanwhile has a swept-tail like design, with new LED tail lights. Overall, the design has remained faithful to the previous generation Phantom, but has been updated to keep up with modern times.

Despite retaining faithful to its previous look, the eight generation Phantom rides on an all-new aluminum structure dubbed “Architecture of Luxury”. The same chassis will soon be used to underpin all upcoming Rolls-Royce vehicles including their SUV, to further enhance the ride across all models. Even though it uses an aluminum structure, the Phantom VIII is still weighs in at around 2720 kilograms in long wheel-base form.

Moving inside, the occupant is completely cut off from the outside. No harshness or annoyance comes into the cabin courtesy of two-layer glazing around the glass and 130 kg of sound insulation. In fact Rolls-Royce claims that the 2018 Phantom is 10-percent more quiet than the previous model.

All-new 2018 Rolls-Royce Phantom, the pinnacle of luxury

Underneath the hood, there lies Rolls-Royce's iconic 6.75-liter V12. However, it now has been updated with a pair of turbochargers to boost power out to 570 PS and 900 Nm of torque. It is enough to push the heavyweight Phantom VIII from 0-100km/h in 5.3 seconds (5.4 in long wheelbase).

As much as power output is important, the key factor of a Rolls-Royce Phantom is the ride. The Phantom VIII features a double-wishbone suspension and a five-link rear end. It is further aided by a self leveling suspension system that automatically adjusts stiffness.

All-new 2018 Rolls-Royce Phantom, the pinnacle of luxury

Some new features to enhance the exclusive feel include self-closing rear doors, called “The Embrace”, which can be operated from both inside and outside the cabin. There is also “The Gallery”, which is a customer option design situated behind the single glass piece that runs the dashboard. It gives the owner a truly bespoke Phantom unlike others since the rest of the design choices are limitless.