At the start of the month, Peugeot brought out their new logo. At the time of its announcement, the French automaker stated their move to go upmarket by offering more premium and luxurious models down the line. Peugeot also said that the first model to represent the shift is the next-generation 308.
The all-new 308 offers a wide variety of engine choices. There are two turbo gas options, one turbodiesel, and two plug-in hybrids available. Both turbo-gas engines use a 1.2-liter, three-cylinder mill with the base version making 110 PS and the other making 130 PS. On the other hand, the lone turbodiesel packs 130 PS from its four-cylinder, 1.5-liter lump. As for the plug-in hybrids, one version has 180 PS, while the top-spec model doles out 225 PS. The diesel might be a good choice for the country, along with the 225 PS version of the plug-in hybrid.
As for size, the redesigned hatchback measures 4,360 mm, 110 mm longer than the outgoing model. While it's not a large vehicle, Peugeot says it offers a lot of cargo space. Volume is rated at 412 liters plus an extra 28 liters under the floor. Fold the back seats and it has a total of 1,323 liters.
Those are the numbers, but what about the design and equipment? The all-new 308 features the new Peugeot logo boldly displayed on the grille, fenders, and tailgate. It also has LED “fangs” at the corners of the front bumper. The large grille is flanked by slim headlights, while the hood sees bold lines that add a touch of aggression.
Turn it to its side and there are bulging fender flares with a distinct character line by the door sills. As for the rear, it draws inspiration from the 508 with its slim taillights connected by a gloss black trim that spans the width of the tailgate.
Inside, the redesigned 308 features Peugeot's latest interpretation of their i-Cockpit design. The digital instrument cluster is set high, and the compact steering wheel gives an unobstructed view of the road ahead. Touch panels replace most of the buttons, although there are still some left for the climate control system. An electromechanical gear selector is standard for automatic transmission-equipped models. As for the look of the cabin, the dashboard is expansive with curved door cards for a wraparound design.
Do the specs and design of the all-new Peugeot 308 make it worth bringing in the country? Peugeot Philippines sold a fair bit of 308 hatchbacks before they stopped offering it. With no hatchbacks or sedans in the current range, it would be a neat addition here. That said, Peugeot Philippines has been very quiet for the past couple of years. Perhaps if this model will also be made in Malaysia, it might come with a competitive price tag should they decide to offer it here.
Of course, we'd like to see the wagon soon, and Peugeot says that's coming within the year.