Any Terrain, All Day
Land Rover Philippines launches renewed lineup and Terrapod experience
Land Rover Philippines, the sole authorized distributor of the Land Rover brand, let loose their renewed lineup of vehicles consisting of the new 2010 Discovery 4, 2010 Range Rover Sport and the 2010 Range Rover on the 26th of March 2010 at the Rockwell Power Plant Mall Plaza.
In attendance for the event was Mr. Wellington C. Soong, Chairman and President of LRPhils Motors Inc.; Mr. Marc Soong, Executive Director for LRPhils Motors Inc.; Atty. Robby Consunji, President of the Land Rover Club of the Philippines; various members of the Motoring and Lifestyle press; and a number of VIP clients of LRPhils Motors Inc.
The significant improvements to these vehicles include: two new refined and powerful engines - the 3.0-liter LR-TDV6 diesel engine available for the 2010 Range Rover Sport and the Discovery 4, delivering over 30mpg and the all-new 5.0-liter supercharged LR-V8 petrol engine for the Range Rover and Range Rover Sport - improved fuel economy and CO2 emissions, striking exterior design changes, and completely redesigned interiors bringing new levels of refinement and craftsmanship.
To coincide with the launch of the new lineup, Land Rover Philippines along with the Land Rover Club of the Philippines, introduced the TERRAPOD, a mobile off-road track that showcases the breadth and depth of the current Land Rover vehicles within a safe, controlled environment.
Engineered here in the Philippines based on the design of the Terrapod used in the U.K., it demonstrates the supreme capabilities of the whole Land Rover line - Defender, Freelander 2, Discovery 4, Range Rover Sport and the Range Rover.
"We wanted to bring the extreme 4x4 experience of a Land Rover to our clients without them going through the hassle of going out of town," said Mr. Wellington Soong, Chairman and President of LRPhils Motors Inc. "Aside from that the Terrapod has made this experience a family affair where children even their grandparents can experience the capabilities of our Land Rover vehicles together."
The Terrapod has 4 different obstacles, each highlights the different capabilities of the vehicle: the SLIDE SLOPE (shows the stability of Land Rover vehicles when engaged in a 25 degrees incline;), the WALKING HOLES (exhibits the vehicle's ability to transfer power into the wheels that has the most traction and its best-in-class air suspension system), the UP and OVER (a 30 degree slope up and down, highlights the excellent terrain response system and its dynamic stability control settings, hill descent control, class leading approach and departure angle), and the SEE-SAW (proves the chassis strength of all the vehicle and it tests the driver's driving skill, car balance and Land Rover's advanced off-road systems).
"We always talk about what our cars can do... the Terrapod brings first-hand experience of Land Rover's off-road supremacy to everyone," said Mr. Marc Soong.
The TERRAPOD will be brought to key locations nationwide to showcase the abilities of the Land Rover brand and its vehicles.