The inaugural Formula One Miami Grand Prix is set to kick off this weekend. And to celebrate the occasion, Alpine has unveiled a special South Beach Colorway pack for the A110 sports car which will set foot on US soil for the first time.
In true 80s Miami Vice style, Alpine's South Beach Colorway package for the A110 brings the Bleu Azur and Rose Bruyere colors to pay tribute to the iconic destination. According to Alpine, the colors were inspired by the neon lights, the art deco buildings, Miami's colorful sunsets, and the city's vibrant music scene.
In addition, the A110 sports car gets 18-inch Serac wheels painted in white and comes with “South Beach” floor mats plus blue and pink accent flags in the car's interior. Lastly, light gray contrast stitching was done on the seats and console of the French sports car.
From summer 2022 onwards, the South Beach Colorway pack will be exclusively available on the A110 sports car, adding the colorway to the list of other available options through the Atelier Alpine customization program.
Here's the catch though: the Alpine A110 may be coming to the United States this weekend in Miami, but the French sports car won't be sold in the US market. As far as Alpine is concerned, the A110's visit to South Beach is nothing more than a guest appearance.
Alpine's Formula One team will be in action at the first-ever Miami Grand Prix from May 6 to 8.