Aston Martin has hired Dr. Andy Palmer as their new CEO, to replace Dr. Ulrich Bez; who announced his retirement last year. Palmer will start as CEO of Aston Martin after he finishes a transition period from his current employer.

Dr. Andrew Palmer is a British-born engineer, manager and businessman that has 35 years of automotive industry experience. His career started out when he was just only 16 as an apprentice at Automotive Products Limited in UK. He then joined Austin Rover in 1986, eventually becoming Transmissions Chief Engineer of Rover Group. In 1991, he joined Nissan where he was based in Japan for 13 years.

Before becoming CEO of Aston Martin, he was the Chief Planning Officer, Executive Vice President, and Member of the Executive Committee of Nissan Motor Company wherein he directly reported to the President and CEO. His past duties included Corporate and Product Planning, Program Management, Electric Vehicles, Global Marketing Communications, Global Sales and IS/IT.

In 2012, Palmer was chosen as the automotive industry's most influential British executive by Auto Express. In 2013, he garnered the world's third most influential Chief Marketing Officer by the CMO Influence Study that was managed by marketing firm Appinions for Forbes Magazine. In Interbrand's Best Global Green Brands 2013, Nissan was able to get the 5th position, crediting Palmer of "elevating marketing to a science."

"We're delighted that Andy will join us as our new CEO at this important time at Aston Martin. Andy's wealth of experience on the global automotive stage in marketing and sales, engineering and technology, and luxury and brand management will be instrumental in taking Aston Martin forward through its most significant and ambitious period of investment to date," said an Aston Martin shareholder board member.