It’s official, Aston Martin has a new CEO. Replacing Dr. Andy Palmer is none other than Mercedes-AMG boss, Tobias Moers.
The Gaydon-based luxury marque confirmed this in a press release today, with Palmer officially stepping down as the company’s president and group CEO. Aside from being appointed as the new company CEO, Tobias Moers will also be appointed to the Board as an Executive Director and will be based at Aston Martin’s Gaydon, Warwickshire HQ come August 1, 2020.
“The Board has determined that now is the time for new leadership to deliver our plans. On behalf of the Board, I would like to thank Andy for his hard work, personal commitment, and dedication to Aston Martin Lagonda since 2014. In that time the company has successfully renewed its core sports car range, with the DB11, Vantage and DBS Superleggera and has brought the brand’s first SUV, DBX to a point of readiness for deliveries to start in the summer,” said Lawrence Stroll, Aston Martin Executive Chairman.
Under Moers' leadership as Chairman of the Management Board and CEO of Mercedes-AMG, he was able to double the company’s product portfolio and quadruple the number of AMG units sold. He has held the position since October 2013 and has established a successful track record of implementing business transformation in a competitive environment.
Moers is excited to be joining Aston Martin Lagonda at this point in the company’s development. Citing his passion for performance cars and relishing the chance to work with brands like Aston Martin.
“I am truly excited to be joining Aston Martin Lagonda at this point in its development. I have always had a passion for performance cars and relish the chance to work for this iconic brand which I was close to on the technical side at the beginning of the partnership between the two companies,” said Moers.
As for Palmer, he said that it has been a privilege to have served Aston Martin Lagonda for almost six years. “The launch of many new products including the new DBX demonstrates the dedication and capability of our employees. I would like to thank my management team and all the staff for their hard work and support, particularly during the challenges presented by COVID-19. I am proud of you all and it’s been an honour to work with you,” said Palmer.
With Moers now at the helm of Aston Martin, Stroll will dedicate the building of the company’s inherent strengths, brand, engineering prowess, and the skills of its workers to enable the brand to become one of the pre-eminent luxury car brands in the world.