Aston Martin will soon be entering into the luxury crossover GT segment as the company recently confirmed that they will be making a production version of the all-electric DBX concept.
Labeled by the company to bring in new customers and provide future growth, the soon-to-be-released crossover is part of the company’s GBP 200 million (about PhP 13.5 billion) investment increase that will also allow the company to build additional models besides the planned crossover.
“This additional long-term funding will enable us to add extra model lines and broaden our presence in the luxury market segment by the end of the decade. The DBX concept has generated interest far beyond our expectations. The additional investment announced today will allow us to realize the DBX and other new luxury vehicles that will form the strongest and most diverse portfolio in our history,” said Dr. Andy Palmer, CEO of Aston Martin Lagonda.
As for the crossover itself, there are no details yet on what Aston Martin has planned for the DBX concept though previous reports stated that it will use a new platform that will be shared with an upcoming sedan. Another report also speculated that the company is mulling for a US facility that will build their crossover as several southern states are enticing the company with special incentives like tax breaks on land.