The age of electric luxury is becoming closer to reality. After showing their vision of a zero emisisons vehicle during last year's Geneva Motor Show, Lagonda, the electric brand of Aston Martin, has showed an all-new concept that gives a glimpse of their first production model that blends opulence with high-tech.
It's called the Lagonda All-Terrain Concept and it is Aston Martin's take on building an ultra-luxury, zero emissions vehicle of tomorrow. It's built around near-future technologies, features a new design language unique only to the Lagonda brand, and will come with high-quality and opulent materials that are tailored to each customers' preference.
“The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce. This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab. It shows the bold possibilities for Lagonda and demonstrates how the company will push to expand horizons in every area, whether it be technology, design or scope of travel,” said Andy Palmer, Aston Martin Lagonda president and Group CEO.
With an emphasis on delivering the ultimate in cabin space, the designers over at Lagonda went for an unconventional design that gives it a futuristic yet sleek look. Taking inspiration from super yachts, the All-Terrain has an angular and clear-cut aesthetic.
The front fascia features a distinct front grill design that is complemented by a pair of thin headlights. It even has a coupe-like roofline and a uniquely-designed rear that resembles that of a ship's stern. But perhaps serving as the 'piece de resistance' are the doors. With the rear doors opening 'suicide-style' along with a portion of the roof opening upwards, it allows for unrestricted ingress and egress.
Stepping inside the All-Terrain, it has bold design elements taken from the first Vision Concept from last year. While the previous concept focused more on having more space for the rear, the All-Terrain has a more balanced layout between the front and rear passengers. What remains, however, is the option of having the two front seats face the rear occupants when the vehicle is set to autonomous mode.
The traditional dashboard and center console have been replaced by a wraparound design that encompasses the vehicle like a cocoon. Even the steering is of the distinct variety, along with the other set of in-car controls. The key, on the other hand, floats on between the center of the seats when the car is in use thanks to electromagnetic technology.
Aston Martin Lagonda has yet to reveal what powers the All-Terrain concept. However, the company did mention that the battteries are placed on the floor to maximize space, as well as aid in body rigidity. The electric motors, on the other hand, could be mounted on each wheel which gives the All-Terrain plenty of pulling power.
The production version of the Lagonda All-Terrain will be built at the company's brand new state-of-the-art facility in St. Athan, Wales. Dubbed by Aston Martin as the 'Home of Electrification', this is where Aston Martin Lagonda's future of electrified mobility will be built. Production of the all Lagonda vehicles is scheduled to begin some time in 2022.