It was back in 2018 when Aston Martin confirmed the return of the 'Lagonda' name. Serving as their ultra-luxury division solely powered by electricity, the Lagonda brand is a step-up in opulence that comes with zero-emissions, more stylish designs and self-driving capability.
Now, Lagonda is looking ahead to the future once more with an all-new concept simply called 'All-Terrain'. Set to make its world debut next month at the 2019 Geneva International Motor Show, it's our first glimpse of the brand's first-ever production model.
Taking inspiration from the Vision Concept that debuted during last year's annual auto show, the All-Terrain Concept takes full advantage of zero-emissions technology that is paired with what Lagonda describe as a “rakish design language”.
Looking at the teaser photo itself, it's clear that the new concept borrows some styling cues from the Vision Concept shown last year. It gets the distinct front grill design which serves as a centerpiece for the front fascia. However, unlike last year's concept, the All-Terrain is taller and appears more rugged.
Photos of the All-Terrain's interior have yet to be revealed. However, we won't be surprised if it comes with a lounge-like cabin reminiscent of the one found in the Vision Concept from before. Expect it to come with high quality materials, as well as plenty of in-car amenities and features.
“The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand,” said Dr. Andy Palmer, president and Group CEO of Aston Martin Lagonda.
Given its unique name, the new concept most likely represents the company's venture into the growing ultra-luxury SUV market currently populated by Audi, BMW, Jaguar, Mercedes-Benz and Tesla. But until Lagonda fully reveals the new concept next month, we will just have to wait and see what the concept has in store.