A new president has officially taken his post to lead Toyota Motor Philippines (TMP). After four years under the leadership of Satoru Suzuki, Atsuhiro Okamoto has formally been introduced as the company's new president.

Atsuhiro Okamoto is Toyota Motor PH

“As TMP’s new president, I would like to reiterate to all TMP Team Members, dealers and suppliers alike, the importance of dedicating our work to contribute to society. We will continuously do so by providing ever-better cars and services to enhance the quality of life of Filipinos,” said Okamoto.

A graduate of Keio University, Okamoto first began his career at Toyota Motor Corporation in 1992. For the past 28 years, he has since gained rich marketing experience in both Toyota and Lexus brands. Prior to his new post with TMP, Okamoto served as executive vice president of Toyota Motor Asia Pacific. This allowed him to gain a better understanding of the ASEAN market and the Philippines.

Suzuki is set to leave TMP on a high note after the company was able to achieve a record-breaking market share of 39.5% (CAMPI-TMA report). In addition, the automaker was able to bring home its 18th consecutive Triple Crown by end of 2019.

“It has been four solid years, and the business environment changed significantly in that short span of time. The Philippines is at an opportune time as a fast-growing economy, not just in Asia but globally. I am assured that TMP is capable and ready to seize new opportunities with its new President at the helm,” said Suzuki.

Atsuhiro Okamoto is Toyota Motor PH

Under Suzuki's term, he oversaw significant launches, expansion of local production and dealer network, as well as the introduction of new programs aimed at improving customer service and sales. From 2016 to 2019, TMP saw over 15 all-new and updated models make their way to the Philippines. Some of these include the second-generation Fortuner and Innova, all-new Camry and RAV4, and the world premiere of the sixth-generation Hiace that was held here. The GR Supra was also made available in the country after Suzuki green-lit it for the Philippines.

But perhaps one of his most important contributions to the country is Toyota's strengthened commitment to the CARS program. Just last year, the automaker was able to sell 33,181 units of the locally-manufactured Vios. This puts them on track to meet the required number of vehicles under the said program.

A total of 23 new dealerships also opened during Suzuki's time, and the company is set to open the PhP 4.5 Billion Luzon hub, launch a vehicle leasing program, and introduce the Toyota Mobile App for its customers and dealers.

“At this moment, I would like to humbly ask all of you to please extend the same support to Mr. Atsuhiro Okamoto, my successor. I am confident that he will lead TMP in achieving more challenging feats, especially in steering TMP into becoming a Mobility Company, which will provide solutions for a better quality of life for everyone. As I move on to my next assignment, I will treasure all the lessons and memories we have made in the past years,” added Suzuki.

Atsuhiro Okamoto is Toyota Motor PH

TMP Chairman Alfred V. Ty also took the opportunity to thank stakeholders for their support of Toyota's business in the Philippines for over 30 years. He further noted that TMP has sold over 1.7 million vehicles in the country and has invested Php 5.42 Billion under the Philippine government's Comprehensive Automotive Resurgence Strategy or CARS program. 

With the automaker set on to becoming a mobility company, Okamoto asks for everyone's support in order for TMP to continue evolving and helping develop communities that are not just centered on cars, but on people as well.

“As I look forward to working with all of you and our valued stakeholders, I ask for your continued support as it is only through close collaboration that we can sustain the momentum of TMP’s growth. I believe, when we face challenges head-on, we will only become stronger and will continue to reach and even surpass our goals,” said Okamoto.