July 16, 2013 – the three-millionth Audi A3 rolled off the assembly line. This marks the continued success of the car that has already spanned 17 years and reached 117 countries. The car created a new brand segment which has been setting standards ever since. There was approximately 913,000 first generation A3s sold from when it was launched. Since the mid 90s, the A3 has been an important pillar of the Ingolstadt plant.

By 2012, Ingolstadt has produced 152,993 third generation A3 models: Audi A3, Audi A3 Sportback, and the S derivatives. The latest A3 Sportback has been out in market since February of this year with the highest production volume at the plant.  About 700 A3s are produced Ingolstadt daily.

Third generation Audi A3s have an elegant design, exclusive equipment and highly developed technologies. The Audi connect is a standard equipment in the car. It allows the driver to have tailored internet services in the car like satellite navigation, music streaming, online traffic info, and social media.

The series is also setting new standards on resource conservation and low-emission mobility. By late 2013, Audi will be selling the A3 Sportback g-tron with the ability to run either on climate-protecting Audi e-gas or on fossil fuel. Following in 2014 will be the plug-in hybrid Audi A3 Sportback e-tron.