Audi AG and tech giant Google are expected to formalize, through an announcement at the Consumer Electronics Show (CES), a partnership to enhance Audi’s MMI with Google’s Android operating system to provide a more interactive experience for car owners.

With the Android OS installed directly into the vehicle’s hardware, it will allow Audi drivers and passengers to use the built-in Multi Media Infotainment system to access data and apps in their Android smartphones.  

The move by Audi comes just a few months after Honda, Mercedes-Benz, Nissan, Ferrari, Volvo, BMW, Hyundai, Kia, Infiniti and General Motors all have expressed interest and/or have already rolled-out Apple’s iOS in the Car system in one way, shape or form.

Nokia is also keen on joining this market after announcing the HERE Connected Driving system August of 2013.