German carmaker Audi announced that it will offer LTE connectivity available as an option for its A3 Sportback starting this month, and will roll out the feature to other models by November. LTE will be very important for the brand as it rolls out features for its Audi connect services which work best with a high speed internet connection.
LTE (Long Term Evolution) is data transfer standard first introduced in 2005 promising speeds of up to 300 mbps downstream and 75 mbps upstream. LTE enabled networks have already been integrated in major mobile networks in Europe and the US, and will continue to rollout by the end of 2014. In the Philippines both Globe Telecom and Smart Communications are already offering the service in selected areas.
To use the service, an LTE capable SIM card is required to be to inserted to the MMI navigation plus unit of the Audi S3 Sportback. Passengers will be able to connected their mobile devices to the intergrated WLAN hotspot capability of the car to access the internet independently.
The fast 4G internet service will streamline Audi connect services which currently offer navigation with Google Earth and Google Street View, Audi music stream web radio and online traffic information. Vehicle-friendly apps with text-to-speech and dication function allows ease of use for e-mail, SMS, and social media networks Facebook and Twitter.
Audi is also using LTE to boost seamless use online media using cloud storage and is a major proponent behind networking with other automobiles and transport infrastructure (car-to-X-communication).