A few weeks ago, Audi introduced a temporary new logo in order to spread the message of social distancing. Now the German marque has another new logo, though it does not promote social distancing. Instead, it is to show support to medical and social institutions around the world fighting against the coronavirus pandemic.
The new logo shows four hearts connected together rather than rings. It also comes with the #AudiTogether #hashtag in line with their motto of “We are in this together”. Aside from the new logo, Audi announced that they will be providing a total of five million euros in emergency aid to both local and international communities.
“The corona pandemic presents extreme challenges for all of us worldwide – for us as a company and for society as a whole. I would like to thank all the Audi employees who are looking ahead, doing their bit and helping where they are needed in this extraordinary time. I would also like to thank all those people who are maintaining business operations at our worldwide sites,” Markus Duesmann, new Chairman of the Board of Management of Audi.
According to Audi’s statement, the first major cash donations are already underway. Last March 30, the automaker handed over 600,000 euros to hospitals in Ingolstadt and Neckarsulm. Audi’s international sites are also providing local support in their respective regions. Audi Brussels and China, for example, have been providing medical equipment locally. Meanwhile, Audi Hungaria will make a cash donation to the Győr Hospital. Further measures are currently being planned in detail at all sites.
“The willingness of our team to help in the corona crisis is enormous. Everyone wants to do their bit to help shape a secure future after the crisis. By playing an active role in the matter of donations, we are meeting our great responsibility towards the regions of our sites,” said Peter Mosch, Chairman of the General Works Council of Audi.