New center to further Audi R&D efforts in Asia
Audi AG has recently opened the new Audi R&D Center Asia in Beijing China.
The center will house research and development teams to further the innovations in their automobiles in the region, particularly towards customizing their models to better suit Asian customers as well as develop new advanced technologies and powertrains.
“The new Audi R&D Center Asia is an important milestone in the internationalization of our innovation capacities,” stated Rupert Stadler, Chairman of the Board of Management of AUDI AG, at the opening event in Beijing. “The teams will work in close contact with the customers in Asia. And they will ensure that valuable ideas and innovations from Asia can be integrated into the early conceptual development phase of our products.”
The center is part of Audi’s global R&D and will closely cooperate with the development departments of FAW-Volkswagen. Audi Design China is part of the R&D Center, with designers for exterior, interior and color & trim. The teams get their inspiration from trends in Asia and will transfer new perspectives back to the headquarters in Ingolstadt, where the global design is created.
Asia - with Europe and the Americas - is one of the three main pillars for Audi’s global strategy. Audi leads the premium segment in China (including Hong Kong) and set a new record in 2012 with deliveries of 405,838 automobiles, an increase of 29.6 percent compared to the previous year.
The R&D Center Asia is located inside the new Audi China Building. The expansion of Audi in China is not limited to R&D and includes sourcing initiatives and motorsport programs, like the Audi R8 LMS Cup.
“With this beautiful facility and its highly skilled and motivated designers, engineers and technicians, we are in a unique position to identify the needs of our customers in China and Asia,” said Wolfgang Dürheimer, Member of the Board of Management for Technical Development of Audi AG. “And we can act quickly to include the required features in our cars.”
Beijing is also the headquarters of Volkswagen Group China, and Audi will closely cooperate with Volkswagen's R&D functions.