Audi AG is looking to expand their market share in China by making exclusive e-tron models. The automaker recently signed an agreement with its local partner, FAW Group to further expand its business in the Chinese market, now focusing on electrification and digitalization.
“In the past 29 years, Audi and the FAW Group have written Chinese automotive history. Together we have established the premium market in China and have continuously advanced its development. Now we are once again setting a historic milestone by enhancing our successful partnership with a strong roadmap for the coming decade,” said Rupert Stadler, Audi CEO.
“China is the leading market worldwide for electric mobility. With our e-tron initiative, we want to create a compelling premium offer of products and services here,” added Dietmar Voggenreiter, Board Member for Sales and Marketing at Audi AG.
The automaker has defined 21 key strategy fields with respective goals in a 10-year plan. Audi will significantly expand its model portfolio locally produced at FAW VW and enter new segments, including electrified automobiles.
With a new joint venture company for mobility and digital services, the two partners want to strengthen their commitment in this expanding premium business segment.
Following this, both companies have agreed to produce five more e-tron models locally, including purely battery-powered cars with ranges of more than 500km, for the Chinese market in the next five years alone. In addition, starting this year, Audi will sell two electrified full-size models such as the A6 L e-tron and the Q7 e-tron in China.