Audi will be showcasing a wide range of assistance systems already equipped on their vehicles that make driving more comfortable and safer. These intelligent assistance systems from Audi are closely integrated with each other and has outstanding capabilities to reduce driver workload.

Piloted driving which can be expected on Audi vehicles within the decade can help drivers steer the car for them(at speeds up to 60km/h) and also accelerates and brakes by itself too. Getting in and out of tight parking spaces as well as the garage can be done by the car autonomously.

“At Audi you’d be hard pushed to find an innovation that isn’t related to electronics nowadays,” explains Ricky Hudi, Head of Electrics/Electronics Development. “These enable us to implement full networking. A defining feature of the last decade was that we integrated all the functions in the car. This decade will see us network the car seamlessly with the environment, under the Audi connect banner – with the driver, the Internet, the infrastructure, and with other vehicles.”

Audi connect services and technologies meanwhile bring the Internet into the car and the car onto the Internet. The Long Term Evolution (LTE) based system will soon support communications with the World Wide Web, opening up the possibility of high-speed transmission of large amounts of data.

Audi is also working on freely programmable instrument cluster for the driver to switch around the virtual displays to suit their own driving requirement.

An Audi Q7 'sound concept' will be displayed at the booth for hi-fi aficionados to experience the 3-D sound from its infotainment system. A modular infotainment platform will also enable Audi owners to keep their system updated with minimal effort.

Audi also underscores its prowess in the field of lighting technology. The new technologies that Audi is developing for the future termed as 'Audi Matrix LED headlights' boast a high degree of intelligence and can react actively to environmental conditions.

“In all our technical areas the innovation cycles are short, and the competition is cut-throat,” says Ricky Hudi, Head of Electrics/Electronics Development. “At Audi we see that as an obligation to become even more progressive, more agile, and more innovative.”

Aside from these technological advances that Audi will be previewing at CES, several of their vehicles like the Audi R18 e-tron quattro and the Audi RS 5 Cabriolet will also be on display at their booth.