Audi AG recorded an all-time best in 2013, selling around 1,575,500 automobiles worldwide; an 8.3% improvement from 2012. For the fourth consecutive year, the premium manufacturer’s sales increased by more than 100,000 units. Over the past year, Audi’s three biggest export markets recorded major growth. Audi says all of which reported double-digit growth: China by 21.2%, the United States by 13.5%, and the UK by 14.9%. In Europe and China, Audi is the top selling premium segment brand in 2013. Audi closed the year with an 18.4% growth to around 130,700 global deliveries in December, increasing sales in all regions of the world compared to the same month last 2012.
The new A3 generation was key part of Audi’s growth in 2013. The model line’s sales total climbed 18.6% to around 202,300 deliveries. The Q3, Q5 and Q7 SUV models also posted a strong increase in deliveries last year. Audi says the Q5 once again outsell its premium competitors. In total, Audi’s SUV sales grew by 23.8%.
In the U.S., Audi’s sales increased by 13.5% to 158,061 premium automobiles last year. The Audi Q5 achieved the strongest growth by 48.8%. While the Q7 full-size SUV accelerated by 45.1%. Audi has broke records in the U.S. market every month last year, passing the milestone of 150,000 deliveries for the first time by the end of the year.
In Europe, Audi says that they are once again the best-selling premium brand in 2013 by being able to sell around 732,300 automobiles. Substantial growth was reported by Russia which became Audi’s seventh-largest sales market with 36,150 units sold, a growth of 7.9 %. In the UK, 142,039 automobiles were sold amounting to a growth of 14.9% which made Audi the top-selling premium brand in the United Kingdom. However, Audi suffered a 5% fewer automobiles sold in Germany. Moreover, sales in Italy declined by 6.1% to 47,007 cars, in France, where its total was down 8.3 percent to 57,012 deliveries, and in Spain(-3.2 percent to 34,977cars).
In China, Audi continues market continues to rise by beating its annual target of selling more than 450,000 automobiles. By the end of 2013, Audi sold about 491,989 automobiles a 21.2% more than the previous year.
Audi has also strengthened its market in the Asia-Pacific region. In Japan, Audi sold 28,735 cars which amounts to 20.1% growth compared to 2012. Audi’s growth was also present in South Korea having a 32.7% with 20,031 cars sold. In India, Audi grew it market by 11.1% with 10,002 cars sold. With these figures, Japan, South Korea, and India are three of more than 40 markets in which Audi set new sales in record in 2013.