Anton Andres / Audi | May 19, 2017 13:48
Audi launches product offensive with new core models, crossovers and EVs
Audi is pulling out all the stops before the decade ends. In their recent meeting with the automaker's shareholders, Rupert Stadler, Chairman of the Board of Management of AUDI AG, launched a new car product offensive that sees eight all-new models by 2020. These include three core models, three electric vehicles (EV) and two crossovers.
First of these debuts will be the next-generation Audi A8. The automaker from Ingolstadt has previewed their all-new flagship sedan back in April in the form of it's chassis. Dubbed the Audi Spaceframe, it uses a mix of aluminum, steel, magnesium and carbon fiber-reinforced polymer (CFRP). It also gets semi-autonomous driving capabilities, as well as e-turbo power. The luxury automaker will unveil the A8 at the first Audi Summit, to be held in Barcelona on July 11.
Another car set to be revealed will be the second-generation A7. Audi's entry in the four-door coupe market was previewed by chief designer, Marc Lichte. It will boast of the marque's current styling direction that was set by the Q7. Expect some of the technologies of the A8 to trickle down to the A7. While not discussed during the shareholder's meeting, the all-new Audi A6 is ripe for a redesign in a few years. Like the A7, it too was previewed by Lichte.
Moving on to the crossovers, two new models will be joining the range. These additions to the lineup will be the Q8 and the Q4. The Q8 will slot above the Q7 and will serve as a sleeker, more tech-loaded version of the latter. Meanwhile, the Q4 will be their crossover-coupe offering and is likely to feature design elements from the TT Offroad concept from 2014.
As for the EVs, Stadtler did not mention specific models but did discuss the latest developments towards electrification. In most recent news, Audi and Porsche entered a development cooperation for future vehicle architectures. Part of the cooperation is the development of shared premium architecture for electrification – an effective lever to enhance the competitiveness of electric cars. By 2025, Audi intends to achieve a proportion of one third fully or partially electric models in its unit sales.