It looks like Mitsubishi Motors will soon have a new design direction. While the name Jorge Diez doesn't ring a bell for some, his designs probably will. The Audi designer has moved to Mitsubishi and we're expecting a new look for their cars as the new decade approaches.
So what has Diez penned in the last couple of years? He was responsible for the second-generation Audi TT, as well as the A7, to name a few. He also did the SEAT Leon and 20V20 concept for the Volkswagen Auto Group. Having spent 18 years with Germany's largest automaker, Diez brings his experience to the Japanese automaker.
Diez won't be based in Asia. Instead, Diez will stay in Europe to head Mitsubishi Motors Europe Design (MMED), located near Frankfurt, Germany. From there, Diez will be sending feedback and input to the Japan design studio. Their aim is to add more European input to their designs, as well as make designs that will appeal to a much wider audience.
Aside from design, Diez also has a second duty in MMC. He has also been appointed as vice president of Mitsubishi Motor R&D Europe (MRDE).
"I am pleased to announce that Jorge Diez is joining our design team and will lead it in Europe. He combines both strategic thinking and creative leadership. I look forward to him enhancing the creativity and quality of future Mitsubishi design as we expand our European studio," said Tsunehiro Kunimoto, corporate vice president of Mitsubishi Motors Corporation's Design Division.