Auto Shanghai 2011: Kia K2
Target: China; Kia Rio Preview
Kia Motors and its Chinese joint venture partner, Dongfeng Yueda Kia, chose the 2011 Shanghai Motor Show as the venue for the debut of the K2 B-segment car, a preview for the arrival of the all-new Kia Rio due to arrive sometime this year.
Based on the platform of the all-new Rio, which made its world premiere at this year's Geneva Motor Show in March, the new K2 was designed and engineered specifically for the Chinese market and will enter production at Dongfeng Yueda Kia's manufacturing facility in Jiangsu province starting this June.
K2 represents the next phase in Kia's strategy to better satisfy customers in various regions of the world by developing and marketing products that reflect local tastes and needs, making the new K2 is a clear sign of Kia's commitment to become a leading automotive brand in China.
The front view features Kia's signature "tiger nose" radiator grille and exudes a high-tech and bold image thanks to the innovative fog lamp design, large air intake and dynamic swept back headlamps. A side character line, side air vent and trunk edge line add to the sporty image of the K2 while the rear view features a two-tone bumper and modern combination lamps.
The driver-focused futuristic interior conveys a spacious and comfortable feeling and drivers will enjoy a 3-cylinder supervision instrument cluster, cloth lined door panels, leather steering wheel, engine start-stop button and smart key.
Measuring 4,370 mm (overall length) by 1,700 mm (overall width) by 1,460 mm (overall height), the K2 is longer, wider and lower than the previous generation Rio and boasts the longest wheelbase (2,570 mm) in its class. The expanded dimensions allow K2 to claim best-in-class interior space and ample luggage capacity of 500 liters (VDA). Space utilisation is further enhanced thanks to the 60:40 split rear seat.
K2 will be available to Chinese customers in six trim levels with either a 1.4-liter or 1.6-liter Gamma petrol engine mated to a manual or automatic transmission.