Auto Shanghai 2011: Volvo Concept Universe
Volvo unveils new luxury concept car
At the Shanghai Auto Show in April 2011, Volvo Car Corporation conducts the world premiere a masterpiece of Scandinavian Design in the Concept Universe; a large, luxurious sedan with a new human-centric design language that honors the beautiful lines of classic Volvo models.
"The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation.
The Concept Universe has been designed to give discerning customer a new choice in the luxury segment with a futuristic coupe like car that echoes echoes Volvo's proud heritage by borrowing design cues from classic models of the past.
"The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future," Peter Horbury concludes.
"Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models," says Stefan Jacoby, President and CEO of Volvo Car Corporation.