General Motors International revealed the future design direction of the Chevrolet Colorado at the 37th Bangkok International Motor Show.
Called the Colorado Xtreme, the new pick-up features a thorough redesign of the front of the vehicle, as well as the application of off-road equipment to deliver a more rugged truck for the Asian and global market. Chevrolet says the dramatic engine hood scoops, side plates on the sports bar and a safari light bar dial up the pickup truck’s capability while ensuring a purposeful, capable and tough appearance.
“This truck is a direct response to consumers’ desire to personalize their vehicles,” said Michael Simcoe, GM International's VP for Global Design. “Not only does this integrated accessory range look fantastic, it also ensures that they are first and foremost practical and useful additions that are perfect additions to the vehicle family.”
While technically a concept car, the Colorado Xtreme appears to be closer to the production stage than the designation normally allows. The Xtreme features a new color called Furness matte orange; a hue that Chevrolet says gives the vehicle a unique and exciting persona, and complements the black accents all around, including a snorkep and a roll bar that blends with the bed bar. The Colorado Xtreme also comes with 18-inch wheels shod on mud terrain (M/T) tires.
“Inspiration came from many sources. In particular, we looked at the U.S. market, where Chevrolet is the leader in truck design. Looking at the Xtreme, it is clear that the North American market influenced many of the styling cues. The end result is a serious pickup with no compromises,” added Simcoe.
Inside, the Colorado Xtreme gets a redesigned cabin with auxiliary gauges, accessories, and even an inclinometer — a feature that will be appreciated by serious off-roaders. The audio systerm is the very latest of Chevrolet's MyLink line up and comes equipped with Apple CarPlay and Android Auto technology.
“I think the concept cars that we see at Bangkok enhances our excitement on how the new Colorado and Trailblazer will look when we launch them in Q4,” said Atty. Albert Arcilla, the President and Managing Director of The Covenant Car Company, Inc, the official distributor of Chevrolet in the Philippines.
The revised Colorado, like the Trailblazer, will be launched late this year. In 2015, TCCCI sold 7,382 units, 10% of which is accounted for by the Colorado.
“It's perfect timing that we have the wider network now so that new products will be appreciated by a wider audience. Industry growth is coming from the regional dealers outside of Metro Manila. Having the right products that fit the regional market is perfect timing for the brand.”
“If what we see is the platform for the new models that we will introduce, I am very confident that the market will appreciate all the more our best selling vehicles which is the Trailblazer and Colorado,” concluded Atty. Arcilla.