BIMS 2018: Rolls-Royce redefines luxury in ASEAN with new Phantom

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Rolls-Royce Phantom makes regional debut in Thailand

The brand known the world over for delivering opulent and luxurious cars has officially launched the all-new Phantom for the ASEAN market. Revealed at the 2018 Bangkok International Motor Show, the new-generation luxury sedan features an evolutionary redesign along with a more lavish and cutting edge cabin.

Beginning with its exterior, the new Phantom VIII looks like a refreshed seventh-generation Phantom. However, a closer look nets a different result. The front fascia features a new hand-polished stainless steel grill that has been integrated onto the surrounding bodywork. Meanwhile, new LED headlights give the Phantom a more sophisticated look than its predecessor. Accentuating the Phantom's gargantuan size is the sweeping rear fascia that hearkens back to Phantoms of old, particularly those built in the 1950s – 1960s.

Step inside the Phantom and you are welcomed by acres of fine leather, intricate wood trim and thick sound-insulating glass. In fact, Rolls-Royce claimed that once you are inside, you are cut-off from the rest of the outside world as noise, vibration and harshness are kept at bay. In fact, Rolls-Royce claimed that it has nearly 130 kg of sound deadening.

In true Rolls-Royce fashion, customer can customize what type of wood, trim and material will be used on their Phantom. From fine wood veneer to elegantly-made silk, the customer can choose from a wide variety of materials available.

Standard amenities present inside the new Phantom include self-closing rear doors, a four-camera system with Panoramic View, Night Vision with Vision Assist, 360-degree around-view system, active cruise control, wi-fi hotspot and the latest navigation and entertainment systems.

Under the hood, the eighth-generation Phantom is powered by a 6.75-liter twin-turbo V12. It cranks out 570 PS along with 900 Nm of torque. Power is then transferred to an eight-speed automatic transmission, allowing it to sprint from 0 – 100 km/h in 5.3 seconds.

Beside the more potent engine, the new Phantom rides on an all-aluminum structure that Rolls-Royce calls the 'Architecture of Luxury'. Compared to the previous platform, the all-aluminum spaceframe is lighter and delivers a more comfortable ride. It will also see use in other future Rolls-Royce models, including the upcoming Cullinan SUV.

A double wishbone front axle and five-link rear suspends the Phantom and it also comes with a self-leveling air suspension that can pre-adjust its settings via a camera system that looks ahead. Further giving it better handling comes courtesy of four-wheel steering.

Expect the all-new Phantom to arrive in our market soon.

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