In all honesty, there's not much to cover in the auto industry in the time of SARS-CoV-2. Automakers aren't making cars nor are they revealing many cars, much less launching a new brand.
If that's the case, then it seems Cadillac didn't get the memo, or at least they're still pushing through with something rather interesting. The premium automotive marque of General Motors (which in itself is busy building PPEs and ventilators) has just announced that they are launching a new sub-brand, and it's for their ultra-high-performance cars.
Cadillac has a cool name for it: Blackwing.
Blackwing will be a sub-brand of their V-Series performance models, meaning the name will follow after the normal designation. The Blackwing name will indicate even more performance than what the V-Series has been known for.
As such, Cadillac will be launching the CT4-V Blackwing and CT5-V Blackwing. These models will be the top of the food chain in terms of performance in the Cadillac hierarchy.
“The Blackwing name has come to represent the very best of Cadillac performance engineering, craftsmanship, and technology,” said Brandon Vivian, Cadillac executive chief engineer. “The new CT4-V Blackwing and CT5-V Blackwing build on the brand’s respected legacy of ultimate-performance driving experiences and elevate them even further.”
It's not new for luxury automakers to come up with special designations for their performance models, using badges like Black Series, Nurburgring, Track Edition, Superleggera, so on and so forth. It's fine so long as the actual performance can back up the name, and Cadillac says they will be very thorough with their Blackwing models.
Every V-Series Blackwing variant will feature a specially tuned chassis, tweaked vehicle control technologies, and uprated engines. Here's the kicker: Cadillac says that each model will have the option to be ordered with a manual gearbox, something that is very rare in the industry already and something desired by automotive performance enthusiasts and purists.
Cadillac says they're currently testing the first two V-Series Models at tracks all around the US (presumably prior to the pandemic). One interesting thing to note is that both models have already beaten the lap records of the Cadillac ATS-V and CTS-V on the Virginia International Raceway (VIR).
Cadillac will reveal more information about the new models at a later date, but it's interesting for us because the local Chevrolet distributor may be evaluating the possibility of the brand here. We'll have to wait and see how it all plays out.