There’s a new boss at BMW’s Mini brand and his name is Bernd Körber. Körber, who is 44 years old, was handed the reigns last April 1, succeeding previous head Sebastian Mackens. As the new global head of Mini, Körber will be tasked to lead the brand towards an ‘electric, dynamic and urban future’.
Prior to his current position as Mini’s chief officer, Körber was responsible for global strategy and management at BMW. His new position is not his first stint with Mini as well. In fact, it is a return to the brand for him. When he first joined BMW Group back in 2003, Körber worked in Mini brand management and only moved to the BMW brand in 2010.
Mackens on the other hand has been assigned a new group sales role at BMW.
“Bernd Körber is both experienced and knowledgeable when it comes to the Mini brand. I’m looking forward to working with him as we drive MINI towards an electric, dynamic and urban future,” said Pieter Nota, BMW AG Management Board Member for Customer, Brands and Sales.
Together with Körber’s appointment as new head of Mini, the company also announced that the brand will be presenting their first ever fully-electric series production Mini called the Cooper SE later this year. Furthermore, more electrified models are set to follow in line with the brand electric future. The company will also be debuting the ‘fastest series Mini of all time’ – the John Cooper Works GP – in 2020.