Caltex fuels passion for BMW vehiclesThe BMW Car Club of the Philippines or BMWCCP, the only BMW Car Club in the country recognized and is a part of the International Council of BMW Clubs, an umbrella group under BMW AG and popular fuel brand Caltex have forged a partnership agreement.
With this partnership, Caltex will support the BMWCCP in its aim and goal to promote motoring and safe driving techniques. Caltex will also support other activities of the club such as car care and maintenance sessions, meetings and exhibitions, weekend fun runs, outreach programs and similar events involving vehicles proudly bearing the BMW brand. As BMW drives club members' passion, Caltex with Techron fuels them.
Caltex is the BMWCCP's biggest major sponsor, along with other club sponsors such as Bridgestone Tires, Concept One Wheels, Tumi, Globe Platinum, PIAA, and RCBC Bank.
To announce this partnership, Chevron Philippines Inc (CPI), marketer of the Caltex brand in the Philippines, and the BMW Car Club of the Philippines recently had a launch event at the El Pueblo Real de Manila in Ortigas Center Pasig City during the car club's Grand Eye Ball event on November 13, 2010. Activities include car show, showcasing the rich automotive heritage of the BMW brad, a concert, fashion show, raffles, food fest and many more.