Eric Tipan / BMW | December 21, 2017 10:35
BMW HQ lights up like four upright batteries to celebrate achievement
The BMW Group has truly lived up to its goal of becoming a more environmentally friendly automaker with the delivery of its 100,000 electrified vehicle to customers around the world in 2017.
“We deliver on our promises. This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us. Since the introduction of the BMW i3 2013, we’ve delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers. Our early focus on electro-mobility has made this success possible – and electro-mobility will continue to be my measure for our future success,” said Harald Krüger, Chairman of the Board of Management of BMW AG.
Next target for the German automaker is offering 25 fully electric and plug-in hybrid models by 2025. This will feature the fifth-generation electric drivetrain and battery technology that will be made available by 2021 using scalable, modular electrification kits that will allow all model series to be fitted with every type of drive train.
The BMW i8 Roadster is scheduled for launch in 2019 and an electric version of the X3 in 2021 under the new technology flagship BMW iNext. Naming rights has also been secured by the automaker for the i series from i1 to i9 as well as the iX1 to iX9.
To celebrate this momentous occasion, BMW has lit up its Munich ‘Four-Cylinder’ headquarters in the guise of four upright batteries. According to BMW, this represents ‘technological change taking place in mobility.’