The anticipated arrival of the BMW Concept M4 Coupe took place on August 15 in Pebble Beach, California. BMW M unveiled the car during the BMW opening media reception for the Pebble Beach/Monterey automobile weekend.

The car continues to project BMW M’s design language which is ‘strong in character, emotional and extremely dynamic.’ This is parallel to what BMW Group Design head believes. According to the head Adrian van Hooydonk, BMW M creates authentic designs that deliver performance both on the racetrack and on the road.

The front fascia keeps the classic BMW look with the double kidney grille and modern interpretation of the twin round headlamps that uses LED technology. The black kidney grille bars resonate the double spoke design of the BMW M wheels with the M4 emblem on the grille accentuating the face.

The side features a continuation of the dynamic impression of the front end. The design flows with defined athletic hints that reinforces the character of the BMW Concept M4 Coupe – performance. The car is equipped with bicolored 20” M light alloy wheels partnered with M Carbon ceramic brakes.

The rear end continues to project influences of the classic M looks. It also features two pairs of carbon fiber exhaust pipes and carbon fiber rear diffuser.

With the car already unveiled, it will only take a matter of time to find out if the BMW Concept M4 Concept can live up to its predecessors’ reputations.