BMW Group is further investing in the electric vehicle market by adding more models with EV technologies. BMW, along with Mini, are set to add an electric version of the X3 and the Mini Cooper within three years.
The group began making EVS as early as 2009 with the Mini E. The electric Cooper served as a test bed for BMW Group's electric powertrain and was available to consumers via a leasing program. BMW Group then moved forward in the EV segment back in 2013 with the introduction of the i3. After the i3, BMW then introduced the i8, a plug-in hybrid sports car. Since then BMW has added plug-in hybrid variants for the 3 Series (330e), X5 (xDrive40e) and 7 Series (740e/740Le).
Top executives from the BMW Group did not attend this year's Paris Motor Show. Instead, they discussed the company's electric vehicle strategy and decided to create a new electric vehicle.
“Competitors are now in phase one on their electric strategy, while we’re entering phase two. We’re already well on our way to electrifying the core portfolio, using powertrain technology from BMW I. The BMW Group needs to continue the move in the direction of tech companies. The times when a strategy gets devised, agreed on and then takes 10 years to be executed are over. We have to continually adjust what we do and develop further all the time,” said Harald Krueger, BMW Chief Executive Officer.
BMW Group also said that the electric Mini is expected to debut in "about three years".