BMW and Pininfarina have finally revealed the previously teased Gran Lusso Coupe. Unveiled at the 2013 Concorso d’Eleganza Villa d’Este, the one-off coupe is Pininfarina’s interpretation of the BMW Coupe.

The Gran Lusso Coupe sits on a long wheelbase chassis and features a stretched bonnet, high shoulder line and a short tail end. Meanwhile, its double-kidney grille, Hofmeister kink and headlights complete the signature BMW look. Pininfirina meanwhile injected several distinct elements like the Pininfarina lettering on the side to add an Italian flair.

“The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” notes Karim Habib, Head of BMW Design. “The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept.”


It also features an exclusively designed 21-inch wheels that presents an elegant yet sporty look with its multi-spoke rims that resembles a five-spoke design.

“The result of this cooperative venture is far greater than the sum of its parts,” says Fabio Filippini, Head of Design at Pininfarina. “When two such tradition-rich and experienced brands join forces to turn a vision into reality, something utterly new and exciting emerges. From start to finish, this project was defined by a mutual respect for the identity of the other company.”

The interior of the Gran Lusso Coupe meanwhile has a contemporary feel with the use of special color theme as well as the type of materials that accentuates BMW’s driver-centric interior design. Among the luxurious materials used was the 48,000 year old kauri wood to give the cabin a unique aura.


Another exquisite feature of the Gran Lusso Coupe is the freestanding B-pillars which make the frameless doors appear very light.

Little technical detail has been released about the BMW-Pininfarina Gran Lusso Coupe, all we know is that it hides a V12 engine under its distinctly stretched bonnet.