Leading the pack
Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, continues to reign as the country’s leading premium automotive brand, posting its highest sales of 106 units sold last June 2012, and dominating the market with its 41% market share for the month, 30% year to date.
Local BMW sales follows the global trend that has seen the BMW Group, posting an 8.1% increase year-on-year growth, its highest record sales ever. Demand for the premium brand increased in the latter part of the first half of 2012.
“We have retained the number one position in the premium luxury segment mainly because of the BMW products which are the core of the company’s momentum and the outstanding quality of our service to the Filipino market,” comments Maricar Parco, ACC President. “We credit our success to the company’s unceasing focus on innovation and dynamism and we will continue to strive to meet our customers’ high demands and standards and maintain our leadership in the segment.”
The upward trend of the BMW’s sales in the first half of 2012 was driven by the solid sales performance of the 3 Series and 5 Series, two of its most important models.