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BMW Xpo 2017 to highlight latest models and technology

BMW Xpo 2017 to highlight latest models and technology image

/ BMW | September 15, 2017 09:20

Experience Sheer Driving Pleasure at the BMW Xpo 2017 from Sept 15 – 17

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, will be hosting the BMW Xpo 2017 from September 15 to 17 at the BMW Pavilion, 9thAve. corner 30thSt., Bonfiacio Global City (BGC).

BMW clientele, enthusiasts, and the general motoring public will get the chance to discover pure exhilaration and bear witness to the much anticipated annual showcase of the brand’s latest automobiles and activities for adults and children alike.

“BMW has consistently led unique and exciting customer experiences, pushing boundaries through daring and visionary creations that do not compromise the ultimate goal: Sheer Driving Pleasure. This event demonstrates our dedication to delivering premium mobility that allows us to be the pioneer of Joy,” said Maricar Parco, ACC President

Under the theme 'Experience Sheer Driving Pleasure,' this year’s BMW Xpo will reflect the brand’s strengthened drive to create memorable individual journeys with not only its segment-leading vehicles, but also activities that help develop a better understanding of the heart of the BMW brand –Joy. The event will feature 3 exhibitions of BMW’s core values that deliver the brand’s commitment to bring Joy in every aspect of mobility: Visionary, Precious, and Thrilling.

Visionary will display the innovation and future automobile design of BMW, as well as the most successful business sedan, the 5 Series. There will also be an augmented reality tour of the Vision Next 100 Concept Car through the BMW Vision Gate.

Precious, on the other hand, will feature the brand's timeless elegance and luxury vehicles. The all-new 7 Series highlights this particular section of the expo, along with key lifestyle accessories. Last but not the least is Thrilling which hosts the most powerful letter in the world, M. Such models like the M2 ad M4 will be gracing the event along with adrenaline pumping activities and experiences.

Guests can also immerse in the thrill of making life a ride with BMW Motorrad. The growing Heritage Line, including the pure riding machine BMW R nineT that embodies the quality and tradition of the BMW Motorrad brand, will be showcased together with motorcycles from the Adventure and Sport Lines.

Apart from the interactive highlights, participants may also test-drive the latest BMW vehicles, while aspiring BMW owners may choose from a wide range of certified pre-owned vehicles or the BMW Premium Selection at special prices. During the 3-day fête, limited offers on all brand-new BMW vehicles will also be available along with a chance to win exclusive raffle prizes.

The BMW Pavilion opens at 9:00 AM daily.