Car safety has always been a major thrust of Mercedes-Benz. They were, after all, a pioneer in a lot of major safety innovations, including anti-lock brakes.

Now they're taking a step in a new direction, and have come up with a new range of seats... for children.

Yes, Mercedes wants to keep babies and kids safe in the event of an accident after they announced that they are working with renowned manufacturer Britax Romer for a new line of child car seats.

Mercedes developed three seats together with Britax Romer – Baby-Safe Plus II, Duo Plus, and Kidfix XP. Starting with Baby-Safe Plus II, it is a rear-facing seat intended for newborns and babies up to 15 months old with a maximum bodyweight of 13kg. It features a five-point belt system to keep the child secure and has the Mercedes D-Sip System for better side impact protection. It also has the automatic child seat recognition system which deactivates the vehicle's front passenger airbag automatically.

Mercedes-Benz is now making child car seats for the boss baby image

Duo Plus is a forward-facing car seat intended for kids weighing from 9 to 18 kg and aged between 9 months and 3.5 years old. It features a similar design to that of the Baby-Safe Plus II with grey stitching and a logo front and center. A standard ISOFIX attachment ensures that the seat is secured in place. Meanwhile, a 5-point harness secures the little one in place. Three different seat positions give the child more comfort on the road too.

The largest out of the trio is the Kidfix XP, with “XP” standing for “extra protection”. It is made for children weighing from approximately 3.5 to 36 kg and aged up to 12 years. The seat comes with high energy absorbing pads on the head restraint and shoulder area which reduces impact load by 20%. Adjustable seating positions then give children maximum comfort.

If you wanted your kid to be the coolest on the block, the Kidfix XP does have an AMG version, giving it a sportier appeal. The seat design was inspired by the Mercedes-AMG GT 4-door and uses the same material and red contrast stitching as well. In place of the Mercedes-Benz logo, it features AMG lettering on the head restraints.