Bridgestone Philippines is trying to bring new awareness to tires as an important component of safety in cars.

Their new "Hindi Pwede Ang Pwede Na 'Yan" safety campaign addresses the common Filipino habit of taking things for granted. Safety elements on the road such as the tires themselves to conditions such as tire tread depth and tire pressure for granted.

Ruby Gan, Bridgestone Philippines

"Hindi na pwede ang pwede na. What many fail to realize is that many accidents and road mishaps would not have happened with quality tires. This is why Bridgestone hopes to educate drivers about tire importance. Go back to basics," says Ruby Gan of Bridgestone Philippines' Marketing Division.

Through a series of information drives and events, Bridgestone is set to push the Hindi Na Pwede Ang Pwede Na 'Yan campaign throughout the year.


Bridgestone Philippines at HSDC

At the launch event held at the Honda Safety Driving Center in Sucat, participants were put through dynamic demonstrations involving cars fitted with tires of varying conditions.

Wet weather test

The first segment put a worn-out tire and a new tire with proper remaining tread depth to the test. This allowed each participant to discover and actually experience how crucial good tires are when it comes to driving on wet surfaces—a major concern especially with the looming rainy season.

Tire inflation test

The second segment, on the other hand, compared an under inflated tire and a tire with proper inflation pressure. This demonstrated how important tires are when maneuvering and controlling the vehicle—from dodging a deep pothole or even avoiding anything that falls from the vehicle ahead.


A new Free Tire Check Service program will also be rolled out through all Bridgestone Tire Centers nationwide. As a way of reaching out to more drivers across the country in their mission to make tire knowledge accessible and free.

"Bridgestone emphasizes that the tires play a crucial role in safety, handling, and fuel economy, among many others. It is essential to have quality, well-maintained tires more than anyone can imagine, so if there's one thing anyone shouldn't scrimp on, they're those black round rubbers that are in contact with the road all the time," added Gan.

The event also featured in-depth discussions and stories on everyone's motoring concerns. What will ensure driving safely in the city? How can quality tires deliver better mileage, fuel efficiency, less carbon footprint? Just why are tires so important? What are the biggest motoring myths that must be debunked? Bridgestone Philippines definitely took the challenge, answering pressing questions, providing ultimate solutions, inspiring driving safety and confidence, and most importantly, leading the way in cultivating a city of truly better motorists.

For more information and videos on the Bridgestone campaigns, please follow Bridgestone Philippines on Facebook, @BridgestonePH on Instagram and Twitter, and visit their website