French supercar brand Bugatti rolled out the blue carpet for The Blue of London affair to celebrate the opening of the world’s first-ever Bugatti Lifestyle Boutique in Knightsbridge, London. No less than the President of Bugatti Automobiles S.A.S., Mr. Wolfgang Dürheimer, was present for this momentous occasion.

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The brand setup a 1920 Bugatti along with a modern Bugatti Veyron to welcome guests who included some of the world’s most fashionable personalities.  On hand during the big opening was Oscar winner Adrien Brody who represented the style of the EB-Ettore Bugatti Collections.   Also present was Ed Stoppard, Genevieve Gaunt, Ben Bailey Smith, Delilah, Henry Holland and Patrick Grant, Mel B to name a few.