The Columbian Autocar Corporation (CAC) and Araneta Group signed a multi-year agreement to build the Kia Theater, formerly known as the New Frontier Theater.

Present during the signing ceremony were Palawan Governor and CAC Chairman Hon. Jose Alvarez, CAC President Ginia R. Domingo as well as Chairman, CEO, and President of the Araneta Group Jorge L. Araneta and Management Consultant for Araneta Center, Inc. J. Rowell L. Recinto.

The soon-to-open 2,385-capacity theater will be equipped with state-of-the-art audio, visual and lighting technologies. The Kia Theater will also have al-fresco dining, cafés and retail brands along its perimeter. CAC adds that there will be a 305.96 square meter showroom which will have a full display of Kia vehicles.

The Kia Theater will open its doors to the public this September 2015.