The Car Awards Group Inc. (CAGI) recently launched the Car of the Year 2010 signaling the start of this year's search to find the best car in the Philippines. The kick-off event for the 8th Car of the Year was held at Congo Grille El Pueblo, Ortigas Center, Pasig City, it was attended by journalists from various TV, broadcast, print and online publications, as well as key representatives from the local motoring and aftermarket industry.

CAGI annually conducts consumer-oriented testing of locally available motor vehicles which helps the motoring public choose the vehicle best suited to their needs. COTY-P aims to further expand consumer awareness by making the awards relevant and meaningful to the motoring public. All cars included in the COTY-P will be scrutinized by members of the motoring press-coming from print, broadcast and online media.

According to CAGI President Ferman Lao, "This year, testing will be done through two major components. One is the technical or instrumented test-designed to highlight and showcase vehicles performance, and qualitative (subjective) test-which will be based on personal preferences of the testers, wherein cars will be rated in the same manner as what a typical discerning car buyers looks for."

Last year, the Subaru Legacy 2.5-liter GT sedan captured the COTY-Philippines award. This was the second consecutive year Subaru took home the trophy after the Impreza WRX STI won in 2008.

Supporters for this year's COTY-Philippines are Red Rock Travel Philippines Inc, SpeedLab, Congo Grille, Caltex, LifeLine Ambulance Rescue Inc, and Manila International Auto Show. The media partners include, Auto Review, Business World, Business Mirror, Daily Tribune, Gadgets Magazine,, Malaya Business Insights, The Manila Standard Today,, Motorcycle magazine, Philippine Daily Inquirer, Philippine STAR, Power Wheels Magazine,, Top Gear Philippines, and 99.5RT.

The category winners and the Car of the Year 2010 will be unveiled on December 2010, and will on display to the public at the 2011 Manila International Auto Show (MIAS) at the World Trade Center.