Promising a "greener and grander" event, the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) is back with the much-awaited 3rd Philippine International Motor Show (PIMS) on August 19 to 22 at the World Trade Center Metro Manila.

"The timing for CAMPI's 3rd Philippine International Motor Show could not have been better. It is seen to further boost sales particularly given the positive effect of the relatively successful automated elections that help boost both consumer and business confidence," said CAMPI President Elizabeth H. Lee at a press conference yesterday at the Shangri-La Makati.

The influential automotive organization, which counts 19 of the world's global brands as members, has revised its sales growth forecast to 11% - more than double its original forecast of 4% or an equivalent of 147,000 units for the year 2010. The country's automotive manufacturers reported total vehicle sales rose 36.6% for the first five months of the year compared to the same period last year.

This is one of the reasons CAMPI is "rolling out the green carpet" in line with the event theme "Drive the Green Road" that showcases the latest green technologies in fuel-efficient and alternative fuel-fed vehicles to include hybrids, and clean-burning, diesel-powered vehicles, and fuel-efficient gas engines, among others.

CAMPI will also launch its environmental protection awareness campaign called "My Ride+Earth" to complement its ongoing advocacy on the issue of climate change. "Perhaps in our own small way, we can help spread awareness, provide information, help increase our understanding on what we as individuals can do to help mitigate climate change by lowering our carbon footprint through healthier daily habits that not only help save the environment, but help save money as well," said Ms. Lee.

The advocacy involves greening the four-day motor show event itself - "a first in the world" - and making it an integrated corporate social responsibility initiative of CAMPI members, during and beyond the motor show. "We envision to create an eco-driven motoring community that consciously lives, breathes and drives green," Ms. Lee stressed.

From 15 brands, there are now 20 brands participating in the CAMPI 3rd Philippine International Motor Show, which means more regional and global carmakers are now recognizing the Philippines' growing significance as a viable auto market. More than a hundred vehicles are expected to be on display at the motor show, which will occupy a total floor space of 15,000 square meters to accommodate around 30 participating brands, including the numerous ancillary industries that make up the Philippine auto industry. CAMPI expects the number of visitors to exceed 60,000.