Automakers are bouncing back in 2021 as more countries begin to loosening restrictions and opening up the economy. After experiencing a rather dismal 2020, brands like Porsche experienced a resurgence in sales.
In the first six months of 2021, Porsche announced it sold 31% more vehicles compared to last year. This translates to 153,656 vehicles sold worldwide, 36,692 units more than 2020. But what is the best-selling Porsche so far?
Not surprisingly, the Cayenne continues to be Porsche's most popular model with 44,050 units sold – 12% more than last year. Sitting in second is the Macan with 43,618 units delivered to customers, a 27% year-to-year increase. In third is the 911 with a 22% increase having sold 20,611 units.
Sitting at fourth place is the all-electric Taycan with 19,822 vehicle deliveries. In fifth place is the Panamera wherein Porsche was able to sell 13,633 units of the luxury sedan. Last but not least is the 718 Cayman and Boxster models, which saw 11,922 units delivered to customers.
“We are extremely delighted with the high level of demand for our sports cars – the increase in deliveries in the first half of the year is above that of the overall market. The rate of electrification is growing in all regions. This development confirms the path that we have taken with our drive strategy. In Europe, around 40% of the cars currently being delivered have an electric motor – whether they’re a purely electric vehicle or a plug-in hybrid. Our highest priority continues to be to fulfill our customers’ dreams,” said Detlev von Platen, Member of the Executive Board for Sales & Marketing at Porsche.
The high figures mean there was a huge increase in vehicle sales across all regions. China remains the largest single market for Porsche, with 48,654 customers taking delivery of their new Porsche in the first half of 2021. Meanwhile, deliveries in Asia-Pacific, Africa, and the Middle East saw a 25% increase after 69,198 sports cars were delivered to customers combined.
But perhaps the market that experienced the biggest jump in sales was the US. From having sold only 24,186 units in 2020, that number grew to 36,326 vehicles which translates to a 50% surge compared to last year. In Europe, Porsche was able to sell 40,435 units – which is a 25% growth over 2020's sales performance.
“After an intensive first half-year in 2021, we can report a very positive result. Our order books are full. At the same time, we are aware of the uncertainties caused by the Corona pandemic and the semiconductor supply situation. We are continuing to keep a close eye on the overall situation while maintaining our optimistic stance,” added von Platen.
Despite the pandemic and chip shortage, Porsche is keen to continue building cars and improving its sales figures for the latter half of 2021.