Hyundai has established an association with The Walking Dead series. This is rooted to the brand’s vehicles being the ride of choice by the survivors in the post-apocalyptic fiction. And this October, the latest installment is hitting the local cable channels.
Following the anticipation for the latest season of the series, Hyundai Philippines is treating the public to a promotion ala The Walking Dead for the entire October. It started with the fabrication of a ‘zombiefied’ Hyundai Tucson created by Atoy Customs inspired by The Walking Dead Chop Shop application. It already made some appearances around the metro, and created buzz on social networking sites. There is also a chance to catch the ‘zombiefied’ Tucson side-by-side with the stock Tucson in Hyundai dealerships and mall displays.
But the next part of Hyundai’s promotion is the one considered ‘to die for’: from October 19 to 31, customers can own a brand new Hyundai Tucson for as low as Php 123,000. Aside from that, customers can avail of ‘drop-dead’ financing deals, discounts, and surprise giveaways.
“Hyundai is globally recognized for its game-changing moves in the motoring world. We take pride in being closely identified with non-auto brands that exhibit that same fearless, edgy appeal. We expect Hyundai to broaden its platform for dialogue with the young energetic market, as exemplified by the massive global fan base of this phenomenal TV series. Of course, the Philippine market is a big part of that. We’ve been ‘bitten’! That’s why, inspired by the Chop Shop app that Hyundai created especially for fans, we had the Tucson re-imagined as a zombie fighting machine,” said HARI President and CEO Ma. Fe Perez-Agudo.
Catch the Tuscon Zombie Survival Machine by Atoy Customs at Festival Mall from October 19 to 21, and at SM North EDSA from October 24 to 30.