Chery Auto Philippines recently gathered its nationwide dealer network for its Mid-Year Dealer Conference to reaffirm its commitment to growth, innovation, and customer satisfaction as it gears towards an exciting second half of 2025.

The recent event served as a strategic touchpoint between the automaker and its dealer partners in the country. Here, they highlighted the brand's plans to further accelerate momentum in sales, marketing, aftersales, and dealer development.

“We are gathered today as one Chery family, united in our commitment to the brand, and more importantly, to our customers. With your leadership and dedication, we’ll continue building trust, delivering excellence. Together, we will bring Chery back to the top by putting our customers first in everything that we do,” said Franz Decloedt, Brand Head of Chery Auto Philippines.

The Mid-Year Dealer Conference centered on the theme United In Journeys, aligning with Chery Auto Philippines’ ongoing rollout of its new brand tagline: Love Your Journey, which was first introduced in April 2025. This message continues to shape the brand’s direction, emphasizing a united partnership with dealers and a strong focus on delivering vehicles and ownership experiences that reflect the evolving needs and aspirations of Filipino drivers.

For the second half of 2025, Chery Auto Philippines confirmed a series of upcoming vehicle launches that will deliver competitive advantages in both pricing and features. While no specific models were mentioned, we could expect the Tiggo Cross HEV to make its debut later in the year since it has already received approval from the Land Transportation Office (LTO) and the Department of Energy (DOE).

“This is our brand proposition. We offer vehicles for value-driven drivers seeking stylish, feature-rich, and dependable transportation. Chery offers attainable electrified crossover SUVs equipped with advanced technology and superior features. We make the shift to electrification easy and accessible for all,” said Lyn Buena, UAAGI Chief Marketing Executive and Senior vice president.