Chery Auto Philippines (CAP) just achieved a sales milestone this year.
Despite the ongoing pandemic affecting vehicle sales, CAP showed rapid sales growth for the first 8 months of 2021 – resulting in vehicle sales skyrocketing by 280%. But how was Chery able to achieve this feat?
According to Rommel Sytin, president of CAP and United Asia Automotive Group Inc (UAAGI), the brand's growing popularity in the market and the continued strengthening of its dealer network helped the company boost its sales.
“The robust growth in both our sales and dealer network strengthens Chery Auto Philippines’ market confidence. It is inspiring to see the optimism and confidence not just within the Chery family, but in the resilient Filipino consumers as well,” said Sytin.
As of September 2021, the brand has opened 3 new dealerships – Chery Sta Rosa in Laguna, Chery Sta. Rosa in Nueva Ecija, and Chery Kauswagan in Cagayan De Oro. Meanwhile, Chery Pasay City, and Chery Gorordo in Cebu are now in their final stages of construction. Moreover, Chery Subic and Chery Pangasinan will be finished by the end of 2021.
To date, the company has expanded to 19-full service dealerships nationwide – a record for a new brand that was introduced less than two years ago.
Helping the brand achieve its sales milestone is the wide array of Tiggo crossovers - the entry-level subcompact Tiggo 2, the subcompact Tiggo 5X, the all-new compact turbocharged Tiggo 7 Pro, and the top-of-the-line midsize 7-seater turbocharged Tiggo 8. Prices range from PHP 695,000 for the Tiggo 2 to PHP 1,280,000 for the Tiggo 8, with available low downpayment and low monthly promos with bank partners.