It seems more and more automakers are shifting direction to become a mobility company. After Toyota and Hyundai announced their transformation into a mobility solution provider, it seems Great Wall Motors (GWM) will be doing the same.
Yes, the same Great Wall that gave us the Haval, the Wingle, and the Coolbear.
At the 2020 Beijing Auto Show, GWM announced their transformation into a “global mobility technology company” that will “empower intelligent safety experience”. The announcement comes along with the debut of a new product lineup to give the company a fresh new look. Some of these models include the new Haval Dagou, Haval H6, Haval H9, POER pickup, and Haval F7 and F7X to name a few. They also introduced new electric vehicles under their ORA sub-brand. These models will compete in global markets in the future.
“This year is the turning point for Haval to usher in a new era. Haval moves forward to ‘the No.1 professional SUV brand in the world’, with the trust of 6 million users around the world. Haval H6 won 87 monthly sales crowns among all competitors in the SUV segment in China.” says Wen Fei, General Manager of Haval. “We officially launched the 3rd Gen Haval H6 a few weeks ago, showing the state-of-art tech to the global consumers. The Haval Dagou, a 3/4-scale vehicle, brings a new category choice for young users. These two new cars based on the latest GWM L.E.M.O.N. platform, creating infinite potential for Haval.”
Unlike Toyota and Hyundai, GWM has not disclosed specific plans on how to offer mobility solutions to customers such as ride-sharing. It is possible, however, that they will use their ORA EV brand for that purpose. So far, they have only revealed their new lineup of models. At the same time, the company says they are investing in new driving technology to make their vehicles safer and easier to drive.
Currently, Great Wall Motors does not sell any vehicles in the Philippines, despite trying several times before. But considering the boom in China-branded automakers as of late and their transformation into a mobility company, is it the right time for them to return?