City and Civic sales seal Honda's 1Q PC leadership
Honda secured 38% of passengar car market share for the quarter
Honda Cars Philippines, Inc. (HCPI) dominated the passenger car (PC) segment during the first quarter of the year with 3,869 unit sales. This was 33% higher than the 2,920 units it sold in the same period last year. With the entry of the 3rd generation City in January, Honda was able to secure its claim in the PC market for three consecutive months. Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) showed that Honda captured 38% share of the PC market during the first quarter.
Out of Honda's 3,869 year-to-date PC sales, 58% were composed of City sales, 24% Civic, 15% Jazz and 3% Accord.
Designed to change the rules on how subcompacts should be like, the City raked considerable following in the market today. The new City brings out the most spirited driving performance in its class with a maximum power output of 120 ps maximum for its 1.5 variant. The entry of the 3rd generation City completes Honda's all i-VTEC line-up that promises optimum power yet fuel efficient performance. To further enhance fuel efficiency, it comes with a class-leading 5-speed automatic transmission to reduce engine revolution and stress. The City also ups the ante when it comes to safety. It inspires confidence in all-around protection with its dual SRS airbags (except for City 1.3A MT), Anti-lock Brake System and Electronic Brake-force distribution with Brake Assist features.
Apart from the City, the Civic likewise gained favorable market reception to help seal PC leadership. The Civic dominated the compact sedan class with a total of 933 unit sales in the first quarter. Sporting advancements in all technological aspects, the multi-awarded Civic is designed to bring utmost value for money for the customer's utter satisfaction. Just like the City, the Civic delivers the most powerful driving performance in its class. Powered by the newly developed i-VTEC engine, its 1.8-liter variant combines spirited acceleration that is comparable to a 2.0 liter engine yet achieves fuel economy that is similar to a 1.6-liter engine. The Civic also comes with a class-leading 5-speed automatic transmission for better fuel economy.
Out of all the passenger cars in the market, City and Civic models were among the top 3 best selling cars in the market.
Despite the tough economic condition, Honda remained optimistic as it managed to register sales growth. "We hope that the 33% increase in our first quarter PC sales reflects the beginning of a positive trend in 2009. We believe that the domestic automotive market will be relatively favorable with the market's continued patronage and support. Rest assured that the public's unwavering confidence and trust in the Honda brand only inspires us to continue providing high quality, reliable, fuel efficient, fun to drive and the best value for money vehicles." said Mr. Hiroshi Shimizu, HCPI President and General Manager.