When people think of the Computer History Museum in Mountain View, California, names such as Microsoft, IBM, Cray, Apple and Google come to mind. Today, those technological luminaries are joined by Ford as curators adds the Ford SYNC in-car communications and connectivity system to the museum’s permanent collection.
“We are honored. SYNC has helped us move faster than what is usually assumed of an automaker, providing a new level of openness and access that has forever changed how we look at our business and respond to our customers,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. “Ultimately, SYNC embodies what Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable to millions of people.”
SYNC is the award-winning in-car connectivity system that provides voice control for mobile phones and digital music players connected via Bluetooth or USB. Ford co-developed the system with Microsoft using the Windows Embedded Automotive platform.
Said Alex Bochannek, curator and senior manager of the Computer History Museum: “As cars have transformed into mobile platforms for consumers’ communication and entertainment needs, the intersection of automotive and computing developments is becoming an increasingly important area for the museum to consider.”
“Ford Motor Company’s collaboration with Microsoft on SYNC technology is an example of this changing landscape,” he added. “The Computer History Museum is pleased to add a first-generation Ford SYNC module to its permanent collection in support of our continued efforts to document the effects of computing on society at large.”
“When we first teamed up with Ford nearly a decade ago, we knew we wanted to develop a system that connected consumers’ digital lifestyles to the vehicle they love today, and seamlessly for years to come – regardless of the device,” said Kevin Dallas, general manager, Windows Embedded at Microsoft. “Having SYNC inducted into the Computer History Museum’s collection is a testament to the system’s groundbreaking innovation and to all of the hard work of our engineers, both in Dearborn and Redmond, to deliver a product that continues to meet consumers’ evolving needs and exceed expectations.”
SYNC debuted in the 2008 Focus, Ford’s most affordable car offering at the time, as a $395 option. Within two years, SYNC became available in every new Ford Motor Company product. By early 2012, more than 4 million SYNC-equipped vehicles were on the road. By 2015, that number is expected to grow to 9 million as Ford introduces the technology into products around the world.
Learn more about how the Ford SYNC started by viewing the video below: