Continental Tires, an international tire manufacturer, has formally announced its entry into the Philippine market as the company started distribution of passenger car tires in the country.

The official ceremony of the official distribution announcement of Continental Tires to Tiara Commercial and Industrial Corporation, a major player in the local tire industry was held in the presence of Thomas Ossowski, Ambassador Extraordinary and Plenipotentiary of the Federal Republic of Gemany.

Tiara will be offereing Continental's products such as the ContiComfortContact CC5, the ContiMaxContact MC5, the ContiSportContact 5 and 5P, the ContiCrossContact LX2 and the Continental SSR technology can now be purchased in the country.

"Continental is determined to fulfill the needs and requirements of the local market for premium tires," said Mr. Choong Kee-Seng, Director Sales Region BU Replacement APAC PLT of Continental Tire.

As an overview, Continental said that ContiComfortContact CC5 is designed to deliver “optimized comfort, reduced noise, better fuel economy and improved safety.” On the other hand, the ContiMaxContact MC5 delivers balanced performance in both wet and dry handling.

The ContiSportContact 5 and 5P tires are designed for 'sporty' performance that gives you “steering precision and optimal adhesion.”

The ContiCrossContact LX2 is the company's newest generation of SUV tires. Continental claims that the LX2 provides “outstanding dry and wet grip” as well as “enhanced stone ejection and reduced road noise.”

Lastly, Continental says the SSR technology is a proven “run-flat technology” which is useful when driving on express roads. The company adds that the SSR technology is based on a reinforced self-supporting sidewall that enables the car “to continue on its way even with zero air pressure” at a maximum speed of 80 km/h for up to 80 km. In other words, you can reach your destination or a service center without replacing the flat tire.

Continental is one of the world's leading provider of tires, brake systems, powertrain components, instrumentation, infotainment solutions, vehicle electronics and technical elastomers.