Imagine if there were car dealerships located inside shopping malls. It would make shopping for a brand new car more convenient than having to purposely drive to a car dealership which may be out of the way.
In order to reach out to customers more easily, Hyundai Asia Resoursces, Inc. (HARI), along with Hyundai Cebu, Inc. recently launched the Hyundai City Store Cebu, the first City Store in the Asia and Pacific region.
First launched in 2016, the Hyundai City Store concept is an initiative made by Hyundai Motor Company in order to expand the brand's reach from traditional dealers to more urban and high-traffic locations. These outlets would then provide customers with a more convenient, innovative and personalized purchase experience.
The newly opened 80-sqm Hyundai City Store Cebu is located at SM City Cebu and aims to transform the traditional customer journey through various digital interactions. Customers who visit the outlet store will be presented with digital renditions of vehicles complete with their information and specs via an LED Media Wall. Meanwhile, the car configurator zone allows customers to view in 3D the Hyundai vehicles they're planning to buy, and spec it to their needs.
After choosing a vehicle and its specification, customers will then be assisted by a sales consulant for further inquiries and dealings. The Hyundai City Store will then securely facilitate all transactions, including checking of inventories, issuing quotations, and processing of payments.
For more details, visit the Hyundai City Store Cebu at SM City Cebu, North Reclamation Area, Cebu City. The store is open daily from 10 AM to 9 PM. You may also contact them at 342-2590.