The Consumer Electronics Association (CEA) recently announced that Dr. Dieter Zetsche, Chairman of the Board Management of Daimler AG and Head of Mercedes-Benz Cars, will deliver an International CES keynote address during the 2015 CES which will run January 6-9, 2015 in Las Vegas, Nevada.

Dr. Dieter Zetsche's talk will center around the latest advancements in autonomous vehicle technology and its impact on society, mobility and environment as well as ideas and questions for the future of the companies. Besides the presentation of Daimler's Intelligence Drive, the keynote address will also feature a reveal of a new car concept.

“With a passion for technology innovation, Dr. Zetsche has led Mercedes-Benz to a top perch in the automobile industry, constantly reinventing technology offerings and perfecting the driver experience. Cars are becoming the ultimate mobile devices, and Mercedes-Benz’s presence at 2015 CES will definitely create synergy with other platforms and mobile technologies on the show floor. We welcome Dr. Zetsche to the 2015 CES keynote stage and look forward to hearing his views on the future of autonomous driving,” said Gary Shapiro, president and CEO, CEA.

Dr. Zetsche has been with the company for more than 30 years now. He joined the then Daimler-Benz AG in 1976 as part of the research department. Then in 1998, he was appointed as a board member of the Board of Management of Daimler AG and was then designated as Chairman of the Board of Management of Daimler AG since January 2006. He now also heads Mercedes-Benz Cars division which covers passenger cars brands and Mercedes-AMG.