Sales begin summer 2014, starting below 400,000 rubles
Nissan has launched its budget-oriented Datsun brand in Moscow by unveiling the Russian-market‘on-DO.’
The four-door sedan is a five-seater that is about as big as a Toyota Vios at 4,337 mm long, 1,700 mm wide and 1,500 mm high. Trunk space is, according to Nissan, a “class-leading” 550 liters.
It will powered by a 1.6-liter petrol engine producing 87 PS.
Sales are expected to begin in the summer of 2014, initially through 25 Datsun dealerships, with prices starting at 400,000 rubles (a little over Php 490,000).
Nissan plans to put up another 75 Datsun dealers in the country over the next two years, which will stand together with the Nissan and Infiniti dealers already there.
“Today, Russia is our company’s 5th largest market in the world. In the next three years, we are aiming to triple our sales here – with the goal of doubling market share. And we expect the Datsun brand to contribute as much as one third of total sales,” Nissan Motor president and chief executive officer Carlos Ghosn said in a press release.
The company said the name is a combination of ‘On,’the Russian word for ‘he’– underlining the car's strength, performance and masculinity – and ‘do,’ the Japanese word for ‘way’ or ‘moving.’ The name supposedly signifies the brand’s intention of providing mobility for all in an innovative way.
The Japanese automaker also said that it partnered with Russian car maker AvtoVAZ for the production of the on-DO, which will be built at AvtoVAZ’s plant in Togliatti, over 980 km east of Moscow.
The car was designed in Japan by the company’s Global Design Center, with development and engineering done in Russia by AvtoVAZ to suit the country’s climate and driving conditions.
“In markets where Datsun has been introduced so far, the brand represents modern, attractive, practical and reliable new cars as symbols of freedom and of a newly-found status. The Datsun models are new, no-compromise designs that bring modern levels of engineering, styling and ability within the reach of a new generation of car buyers,” said Vincent Cobee, Corporate vice president and Global Head of Datsun.
Nissan resurrected the Datsun brand in March 2012, after being defunct for 26 years, to capitalize on sales in high-growth developing countries, where low-priced cars are in great demand.
Datsun is also available in India, Indonesia and South Africa, with the Go hatchback and the Go+ minivan.
Watch the video below to see the launch of the new on-DO.